How Much Should A Website Actually Cost?

"How much for a website?" is the most common question we get, and the honest answer is always the same: it depends. Not as a dodge — as a fact. A five-page site for a local tradesperson and a booking-driven site for a multi-location business are different projects with different costs, even though both are technically "a website."

What Actually Drives The Price

A handful of things move the number more than anything else:

• Number of pages and custom layouts. A template-based five-pager costs far less than a site with unique page designs throughout.
• Content you already have. Projects move faster and cost less when you arrive with photos, copy and branding ready, rather than needing them created from scratch.
• Functionality beyond "informational." Booking systems, online payments, member logins and AI chatbots all add scope — and value — beyond a brochure site.
• Ongoing support. Hosting, backups, security updates and content changes are usually priced separately from the build itself, so ask what's included after launch.

How To Spot A Fair Quote

A fair quote is specific: it names what's included (pages, features, revisions, launch support) and what isn't. It's fixed before work starts, not a placeholder that grows once you're committed. And it's given after someone actually understands your business — a price quoted before a conversation is a guess, not a quote.

The Bottom Line

Don't shop for the lowest number. Shop for the clearest scope. A cheap site that needs rebuilding in a year costs more than a fairly priced one that lasts. We quote every project after a free call, fixed before work starts, so the number you agree is the number you pay.